Introducing….Fast Traffic Australia

Now companies, associations, and leagues in Australia and New Zealand can cost-effectively leverage the global partnership of two accomplished, internationally-recognized, and award-winning sports event experts – Danielle Heptonstall and Frank Supovitz.

As CEO of Fast Traffic Australia, Dani applies vast experience in a broad spectrum of event and entertainment services to bring sports, media, and sponsor events to life, collaboratively identifying a client’s objectives, developing live content strategies, innovatively designing events to deliver world-class results, and producing them flawlessly.

During her 16-years as Head of Events for the National Rugby League, Dani led a team of permanent and contracted staff focused on delivering the spectacle and engagement of the highly-popular State of Origin Series and the NRL Grand Final, as well as a full season of corporate, grass roots, and Rugby League exhibitions and matches.

She has continued to apply her expertise to the conceptualization of events, creative design, guest experiences, broadcast, partner and sponsorship integration, hospitality management, logistics, team operations, and host city and venue management to such events as the 2016 Paralympian of the Year Awards, the inaugural Sydney Cup American College Football match, the AFL Grand Final Lunch, the Brisbane Global Rugby Tens fan event, the launch of the rebel-Chadstone sports store, the Rugby League Players Association Awards, and several team and uniform launches.

Dani and Frank share the conviction that only through understanding a client’s objectives, developing the right strategies and tactics to achieve them, and collaborating with key event stakeholders can an event reach its true potential. Our vision, expertise, shared passion, and highly respected international experience will provide solutions to our clients that are second to none.

Fast Traffic Australia Services

  • Major event strategy development and execution
  • Event leverage strategy
  • Commercial and marketing strategy and delivery
  • Project management
  • Event evaluation and opportunity planning
  • Host venue evaluation, strategy and event placement
  • Stakeholder management and integration
  • Broadcast management and content production
  • Fan experience and engagement planning
  • Community programing and legacy planning
  • Media management
  • Participation strategy
  • Hospitality programing
  • Entertainment and creative development
  • Budget and financial management
  • Global sporting organisation introductions/networking opportunities