New Event Management, Production, and Consulting Company based in Sydney will Serve Sports, Entertainment, and Corporate Clients

Danielle HeptonstallFast Traffic, the sports, entertainment, and event management and consulting firm based in New York and founded by former NHL and NFL event executive Frank Supovitz, has announced the launch of Fast Traffic Australia. Fast Traffic Australia is based in Sydney, led by event management veteran Danielle (Dani) Heptonstall, who directed the National Rugby League’s event business from 1999 to early 2016.

Dani has earned a well-deserved reputation in Australia and New Zealand by building and leading teams that have blended unparalleled creativity and exacting focus on the flawless execution of events, large and small, that deliver on the needs of clients, sponsors, media partners, fans, and guests” Supovitz said. “We are excited to be bringing our combination of global experience and expertise to one of the world’s most exciting sports markets.”

Heptonstall and Supovitz first worked together on a 360-evaluation of the National Rugby League’s Grand Final Week, leading to the development of the NRL Nation – the league’s first major fan festival – which drew an estimated 500,000 fans to Darling Harbour over 3-days of festivities.

The event presentation of the NFL and NHL is regarded as the world’s best, and I’m thrilled to have this opportunity to combine my experience working with Australian sporting codes and Frank’s leadership in US sports presentation,” said Heptonstall.  “Together, our vision, expertise, shared passion and international experience will offer unique services and solutions to the events and entertainment industry.”

Since its establishment in 2014, Fast Traffic has amassed a distinguished list of clients in North America that has included Indianapolis Motor Speedway, the Pro Football Hall of Fame, the South Street Seaport, the BIG EAST Conference, the Canadian Football League, the Houston Super Bowl Host Committee, and the Greater Fort Lauderdale Convention & Visitors Bureau, among others.

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For more information, please contact:

Danielle Heptonstall
Fast Traffic Australia
+61 408 899 090