Brian Burke talks about the challenges of managing a professional sports franchise. It’s like working in a goldfish bowl, and the difficulties relate to almost any industry. He explains how he stays focused on his goals when everyone is watching and everyone has an opinion.

We hear how he handled the high-profile Team USA Hockey controversy, and Brian’s “essential rules” for working through any crisis. He established the rules through years of enduring big losses and intense moments personally and professionally. He details the tricks to keeping family, business, or team morale up when things are going wrong and how to work with the media during a public crisis.