Frank Supovitz

President and Chief Experience Officer

Frank Supovitz For more than 25 years, award-winning event producer Frank Supovitz has been at the helm of some of the world’s most prestigious, widely-viewed and well-attended sports and entertainment events.  He founded Fast Traffic Events & Entertainment in 2014, an event management and consulting company based in New York.  Fast Traffic’s current and recent clients include Indianapolis Motor Speedway, New York City’s South Street Seaport, the Pro Football Hall of Fame, the BIG EAST ConferenceGreater Fort Lauderdale Convention & Visitors Bureau, and Australia’s National Rugby League, among others. For ten years, Supovitz served as Senior Vice President, Events for the National Football League, overseeing the meteoric growth of Super Bowl, Pro Bowl, and the NFL Draft.  Prior to joining the NFL, he led the National Hockey League’s Events & Entertainment department from 1992 to 2005, managing and producing the NHL All-Star Weekend, the Stanley Cup Finals, the NHL Awards Television Special, and international competitions across the globe in Canada, Europe and Japan.  Together with the Edmonton Oilers, Supovitz developed the NHL Heritage Classic in 2003, the first stadium-based outdoor pro hockey game and forerunner of the spectacularly successful NHL Winter Classic. Supovitz previously served as director of special events for Radio City Music Hall Productions. It can honestly be said that Frank Supovitz wrote the book on managing and marketing live events.  He is the co-author of The Sports Event Management & Marketing Playbook, the second edition recently published by John Wiley & Sons.  His new book, What to Do When Things Go Wrong, will be published by McGraw-Hill Education in May 2019. Frank received an honorary Doctor of Business Administration degree in Sports, Entertainment & Event Management from Johnson & Wales University in 2003 and was inducted into the Event Industry Hall of Fame in 2006. In 2014, he was honored as New York University’s Cal Ramsey Distinguished Lecturer. He was featured on NFL Full Contact, a six-episode documentary on NFL events that aired on truTV (2010) and in 60 Minutes Sports’ behind-the-scenes episode on Super Bowl XLVII on Showtime (2013). Frank also appeared in a cameo role in the Ivan Reitman-directed film, Draft Day (2014).  

Danielle Heptonstall

C.E.O., Fast Traffic Australia

Danielle HeptonstallDani applies vast experience in a broad spectrum of event and entertainment services to bring sports, media, and sponsor events to life, collaboratively identifying a client’s objectives, developing live content strategies, innovatively designing events to deliver world-class results, and producing them flawlessly. During her 16-years as Head of Events for the National Rugby League, Dani led a team of permanent and contracted staff focused on delivering the spectacle and engagement of the highly-popular State of Origin Series and the NRL Grand Final, as well as a full season of corporate, grass roots, and Rugby League exhibitions and matches. She has continued to apply her expertise to the conceptualization of events, creative design, guest experiences, broadcast, partner and sponsorship integration, hospitality management, logistics, team operations, and host city and venue management to such events as the 2016 Paralympian of the Year Awards, the inaugural Sydney Cup American College Football match, the AFL Grand Final Lunch, the Brisbane Global Rugby Tens fan event, the launch of the rebel-Chadstone sports store, the Rugby League Players Association Awards, and several team and uniform launches.